GMB Is Critical to SEO/SERP for Every Small Business

Google My Business is important for local SEO. You can add a wide range of information to help people decide whether to visit your business, including images, business hours and reviews. Claiming your listing is obviously important, but that's all many businesses do. Half never create any posts or create one post and then forget about it. People read GMB posts. You can check your GMB insights to see if yours are being read.

Use posts to show the human side of your company. Have the CEO write about the company, why it was founded, it's history or anything else which would put a face on the brand. Tell people why they should come visit your local business.

Share events in your GMB posts since a snippet of your post shows up in your company's knowledge graph. You can announce a change in hours, a sale, special event or anything else you would like someone searching for your business by name to see. GMB posts currently show at the bottom of the Knowledge Graph, although this is subject to change. If you create an event post, it will become inactive after the event ends. This is very helpful as you won't have to worry about taking down a post after your event is over. What's new posts expire after seven days.

Creating engaging GMB posts is important if you sell high-value products or services. The posts give potential customers an opportunity to learn more about your products and your company. People consider expensive purchases longer and they prefer to know a bit about the company they are considering.

Getting in the local three pack is difficult if you have a lot of competition. Using GMB posts may help, since you are using a Google product. It certainly can't hurt your local SEO. For more information click here https://www.reddit.com/r/SEO/comments/cgdjyc/wouldgooglemybusinesspostsmakeanimpactseo/.