Free MOZ Academy Course Offers Marketers a Helpful SEO Credential

The majority of search engine optimization professionals are familiar with the Moz brand and its various tools, but not many are aware of their online academy program. Moz Academy does most of its advertising on its own website and through low-key search engine campaigns, but you may see an offer to take a free training course through a special email promotion campaign; this is often the case if you are a paid subscriber of a Moz professional SEO tool.

While the offer of a free Moz Academy course should be pretty enticing on its own, many SEO professionals wonder if the courses would be worth their time. The thing about Moz is that their SEO tools, particularly their WordPress plugins, are undeniably useful and polished, so it stands to reason that the Moz Academy would follow a similar philosophy, and this is something that those who have taken the courses generally confirm; however, it should be noted that the curriculum is heavily geared towards SEO beginners.

Based on Moz Academy reviews, the courses are put together well and designed with a high degree of quality. There is a heavy emphasis on video delivery, and the materials are highly visual; this much can be expected since their target audience leans towards members of the Millennial Generation. There are nearly 20 hours of content, a few of them focusing on the use of Moz tools, but alternatives and even competitors are mentioned as well.

Students who graduate from Moz Academy are given a virtual badge that they can display on their LinkedIn profiles. There is more than just flair associated with this badge; prospective clients who do a little research on Moz as a company will likely seek SEO professionals who have gone completed the course.

The only complaint expressed by some SEO professionals who have completed the Moz Academy courses is that important topics of marketing and public relations are reviewed very lightly. Beginners are highly encouraged to take this course, especially if they can register for free, but seasoned professionals who are familiar with the technical aspects of SEO would likely benefit more from higher education courses on internet marketing. For more information click here https://www.reddit.com/r/SEO/comments/fohj38/ismozacademyanygood/.