Forum Pages Play a Big Role in Google Search Results

The primary methods of optimizing a website for search engines like Google include having the site itself feature quality content with appropriately distributed keywords and having other websites create backlinks on its behalf. Whether backlinks appear prominently within the content of other websites that deal in the same industry is treated by Google as the most relevant indicator of how much the message and informational value of the website are resonating with the needs of Internet users in general. Because of this, Google is not inclined to see backlinks present within forum discussions as a ranking factor that is anywhere near as significant. However, this does not mean that websites' owners can consider forums to be irrelevant as a potential opportunity for helping their sites' SEO needs in the long term. Google technically indexes any web page and forum post it comes across so long as the hosting website allows it to, so individual forum pages are often displayed among the top results in SERPs whenever a user inputs a question about a topic or industry as a search query. Depending on whether the forum itself is considered to have high authority by Google's metrics, discussions within forums about a website can do a great deal to increase that website's authority ranking. Forum discussions about a website's industry do a lot to indirectly support its business because the discussions often feature a lot of relevant keywords while using language that is decidedly unlike the carefully scripted and formal prose already used on websites. The informal language is often present between separate commenters' questions and answers, and potential customers for a website are more likely to be exposed to raw insight that does not feel like it was planned out surreptitiously if they reach it by using their own informal language to search for information. All this said, a website's owner should avoid directly presenting their website on other domains' forums as though they are trying to directly entice customers toward their business. They should rely on subtle methods of spreading a positive message to stimulate discussion among other communities' audiences. For more information click here https://www.reddit.com/r/SEO/comments/arx1z6/istherestillsomeseovaluein_forums/.