Copyscape Is a Key Service for Protecting Copyrighted Written Content

Website designers, developers and administrators know that content is king. Search engine optimization professionals and online marketers treat original content like gold, but there is always a concern with regard to copied content and how it may end up ranking on the search engine results page. Using anti-plagiarism tools such as Copyscape is easy; knowing what to do after copied content has been detected is the tricky part, particularly for SEO professionals who are concerned about copied content diluting the SERP rank of their websites or clients. Some SEO practitioners are under the impression that Google will penalize copycats by means of burying them way down the SERP, but this is not quite the way it works. Google does not actively penalize for plagiarism; it may appear to do so after major algorithm changes, but this is something that SEO professionals are expected to deal with. Although there is quite a bit of malicious plagiarism that takes place on the web, website administrators must keep in mind that copying paragraphs for the purpose of answering a Quora question, for example, is bound to happen, and it may result in the Quora page ranking higher on the SERP for some intended keywords. While filing a DMCA take-down notice is always an option, website administrators and SEO professionals should keep in mind that Google's algorithm has evolved to the point of ignoring domain authority; for example, a page that describes services offered by a local company will always rank higher than Quora if the searcher is on smartphone looking for that service. Let's say a tourist visiting Little Italy in Manhattan is looking for Lombardi's, the pizzeria often considered to be the oldest in the United States. If the tourist is a couple of blocks away when she enters "America's oldest pizzeria" on her Google smartphone app, she is going to get an information snippet followed by Lombardi's website at the top of the SERP. If she is conducting the same search from Buenos Aires, she will probably get a Quora answer high on the Google SERP because someone copied a few paragraphs from Lombardi's page. For more information click here https://www.reddit.com/r/SEO/comments/9z0dzo/copiedcontentissue/.