Build Your E-Commerce Business Through Content, Engagement, Not Search Results

Online shop owners have been getting a message saying "Either offers, review or AggregateRating must be specified in Google search console. AggregateRating refers to the overall rating based on all available ratings and reviews. The message affects store owners trying to add product extensions. Google wants store owners to add schema for each product so the search engine can display rich results. Unfortunately, Google doesn't explain the error well.

Fortunately, structured data does not affect your ranking on search results. Having your structured data corrected increases the chance Google and Bing will show more information about your products in the SERPs via rich snippets. This will help your product stand out and may increase your click-through-rate. You can fix the error if you want but it isn't essential. You product could rank first while those with rich snippets rank lower.

Running an e-commerce website isn't easy. You can just put your business on autopilot and expect orders to flood in. Too many new online retailers put 100s of products on their website in many categories to be the next Amazon. Even Amazon started with a focus. If your catalog is too large, creating structured data can be a nightmare.

Drive traffic to your online store if you want to succeed. Unfortunately, you will have so much competition, which is why it is important to stand out in the search results with rich results. Blog frequently to improve your ranking which rich results cannot. Once you get a consumer to click on your link, you have to get them to add items to their cart and check out. Having prominent CTA buttons and a speedy checkout make these two steps easier. Don't count on Google for all your traffic either, use social media and other methods to generate enough traffic to make your store successful. For more information click here https://www.reddit.com/r/SEO/comments/eeibe4/searchconsoleerroreitheroffersreviewor/.