Blog Syndication and Guest Posting Help Search Engine Rankings In A Big Way
A person wrote a guest blog that was posted on a site with a large audience. That resulted in a back link to their main site. Many other sites ended up linking to both the guest blog post and the author's primary site. The author wanted to know if the Google search engine crawlers would take a look at those eight identically anchored back links and rate them as spam when it comes to SERPs.
One person who routinely writes guest blog posts for other websites noted that blog post syndication is a common and helpful thing. It will not decrease the original poster's SERP when the Google crawlers notice the links. The links could have a positive effect on the SERP, which is why syndication of a guest blog post is generally viewed as a positive thing.
Another person replied with a note that syndication improves both page views and authority. This could result in a boost in SERP in the original poster's website. It also helps the website where the guest post is located. There will be no negative issues on the author's own website, explained several readers.
An additional person stated that having a large number of identical anchors could possibly over-optimize a site based on that one keyword. However, there would have to be thousands of identical anchors with links to the original author's website. By now, chances are good that Google has found a way around this. With so many digital press releases, it is to be expected that identical anchors would be in use across hundreds of website posts.
Another individual noted that the Google detection of syndicated content is an evolving process. A few people think that it might devalue a site in terms of rankings, but most people believe that the opposite is true. Companies would not implement search engine optimization in their press releases if it was not going to have a positive effect on their ranking. The exposure that the original poster gets through their guest post should generally have a positive effect on their site's traffic and visibility levels. For more information click here https://www.reddit.com/r/SEO/comments/clguom/guestpostsyndicationresultsin_multiple/.