Be Careful When the Competition Says That It Is Best

The brand of a company that is not necessarily mainstream in its scope and awareness can be fairly sensitive to changes in public perception. It is seen as practically requisite for a company to pay for a high-class SEO and digital marketing agency to establish and promote a functional and viable brand for the company's new business. Since a brand in today's industry requires an expert's opinion and a lot of research into the trends of that brand's industry in order for both its sense of identity and its marketing campaigns to get off the ground, a brand can be rather easily damaged if negative word of mouth spreads for any reason.

Unsavory word of mouth can be damaging for a company even if the cause turns out not to have been grounded in any tangible evidence. A rival company's owner can therefore weaponize its own online advertisements against its competitors by using its ad space to brazenly describe its competitors as willfully engaged in scam practices. Ideally, the clear response a company should take when faced with someone directly harming its business in this fashion would be to pursue a libel case in court, though this is dependent on whether the offending ad has specific claims that are provably false. Furthermore, there is a need for the individual responsible for the ads to be traceable and identifiable.

A well-meaning company must make more nuanced decisions if a competitor's ads are merely proclaiming itself and its services to be better in comparison. The company on the receiving end of this somewhat rule-stretching tactic may have to consider buying its own ad space to essentially retaliate against the aggressor with the same tactic. Google is more likely to directly help if the aggressor is using images to directly depict and reference products that the company owns the copyrights of. In the event that an aggressive ad produced through Google Ads is literally impersonating the company in its attempt to harm that company's business, however, the company should immediately have Google issue a cease and desist message to the aggressor. For more information click here https://www.reddit.com/r/SEO/comments/ci2ccg/whatifsomeonetargetingyourbrandnamein/.