Analytics Tools Vital for Webmasters to Spot Trends

Web analytics software is a critically important tool for any webmaster trying to maintain a relevant income from a site they are spending money to maintain on the open Internet. Without it, one could only guess how many distinct users actually make up the site's incoming traffic stream, and it would become much harder to tally the number of readers who get converted into customers who make use of the site's services.

Subtle trends within a website's day-to-day traffic income add up to larger trends that slowly form over the course of an entire month, and these would be extremely difficult to interpret with the naked eye. Therefore, analytics programs are needed to chart these short-term and long-term leanings so that the webmaster can be better informed on whether their SEO and marketing campaigns are having their intended effects on both their traffic figures and their conversion rates.

While many webmasters choose from a variety of web analytics tool suites, many others find using Google's own analytics service to be sufficient for their needs. Many of Google Analytics' users find themselves attracted to the sense of "mainstream" reliability presented by an analytics software package maintained by the very organization that provides the Internet's standout search engine and defines the rules for ranking highly on it.

However, since Google is regularly engaged in updating its various algorithms and software, its analytics software option may be more prone to occasional bugs than its competition. Throughout December 12th, 2019, for example, various Google Analytics users were distressed to see what appeared to be massive and arbitrary downswings to their sites' reported traffic values. It was found by many users that this was simply a reporting error on Google's end rather than severe issues with their own websites or marketing that were somehow blocking large fractions of their potential visitors. In fact, accurate real-time traffic reporting continued to be provided by the related program Google AdSense, and users continued to receive their expected revenue from advertisements. This is one of several types of technical issues that routinely manifest and get quickly fixed by Google. For more information click here https://www.reddit.com/r/SEO/comments/ebrqkk/googleanalyticsbug/.