AMP Speeds Webpage Loading, Strengthens Performance on Google News

More and more websites continue to join the Accelerated Mobile Pages (AMP) project. AMP provides a framework for websites to load faster on mobile platforms. Simply put, AMP websites maximize performance and load times without requiring too much overhead. The average person might recognize the AMP icon found throughout Google News results. Webmasters might see the AMP icon in a different light, though. What can AMP do for a given website related to search engine optimization?

The Google News Effect

First and foremost, AMP-implemented websites often feature in Google News results. Websites with enough traffic and timeliness can find their way into results on occasion. This can lead to higher traffic numbers and higher conversion rates to the non-AMP version of the website. However, evergreen websites won't benefit from this situation, so non-news websites may not want to rely upon Google News. Too many webmasters jump onto the AMP train and wind up burned from a lack of results.

Other Potential Benefits

AMP can benefit other types of websites outside of Google News results. Since AMP is designed for lower load times, many visitors may appreciate an AMP-implemented website. Major websites that see thousands upon thousands of daily visitors should consider this option to cater to mobile users. A given user may choose a faster loading website over a slower loading one after all. For smaller websites, though, shorter load times may not make much a difference compared to the effort required.

Implementing AMP For A Given Website

To get started with AMP, a webmaster essentially creates a second version of their website. This can be accomplished by following a framework. Some time and effort is necessary to make this process work. Still, the time required to create an AMP website isn't too great or too resource intensive. Websites with the resources can and should consider AMP to boost their visibility on the Internet.

Each website will need to consider its own situation before getting started. AMP can work wonders for one website and provide nothing for another website. For that reason, each webmaster or company shouldn't jump into AMP without careful planning.For more information click here https://www.reddit.com/r/SEO/comments/88xms0/isimplementingampworthit/.