All You Need to Know About Web Pages and Ranking

While a website only ever has one "home page," many pages on a website can function as "landing pages;" these are pages containing particularly relevant content such a shopping page for a particular product or service. Any page is technically a landing page if a hyperlink located anywhere else on either the website or the Internet links to it, but the term is primarily used to denote a particular page that offsite web advertisements link to. These pages are effectively where outside visitors are likely and expected to come in large numbers because they were offered a direct route to that particular section of the website by an online ad that turned out to be relevant to them.

For the sake of targeted SEO, a website's individual landing pages are almost always where the more specific keywords used on the site are featured more prominently. This tends to result in a website with many landing pages that each accumulate a very small number of page views because they are presumably being visited only by the small number of customers who happen to be interested in the specific element that the keywords represent. In virtually all circumstances, this would not be harmful for the website's overall rankings in SERPs generated by Google and the like.

An incidental concern may arise because of how search engines like Google dock websites' rankings if they contain a large array of nearly identical pages with a lot of similar content shared between them. This would be seen by the search engines as a form of keyword spam if the pages generate a very low amount of monthly hits from visitors. A website with a lot of low-traffic landing pages that share similarly constructed meta tags can expect to be safe, however, if each of these pages features at least a few paragraphs worth of original prose that is not copied elsewhere across the site. A landing page should only be taken down instead of have original prose written for it if it gets an utterly minuscule amount of traffic in its current state.

For more information click here https://www.reddit.com/r/SEO/comments/99vrf4/landing_pages_for_guranteed_lowvolume_searches/.