Ahrefs Take On YouTube To Promote SEO Services

In the world of search engine optimization, Ahrefs has become a respected brand name similar to Moz. Although a substantial portion of this respect has been earned through highly calculated marketing efforts, Ahrefs is doing a few good things in terms of reaching out to the community of SEO professionals. Case in point: The Ahrefs YouTube channel, which is actually more about online marketing than pure, technical SEO.

If you are looking for video content that is strictly about on-page SEO and Google Schema, the Ahrefs YouTube channel may not be for you. If you believe that sharpening your marketing skills and thinking as if you were an executive at the Madison Avenue advertising agencies of yore, the Ahrefs YouTube channel will appear to be more interesting, but only if you use the Ahrefs tool.

There is a certain format that Ahrefs follows for its YouTube videos. Let's say you are watching a 10-minute clip on keyword research, the first five minutes will cover the basics plus some very interesting insider information you should know about. Up to this point, the videos are truly valuable, but the rest of the clip will walk you through the steps you need to follow in order to conduct keyword research on the Ahrefs tool itself, and there will be sections highlighting the differences between free and premium versions of Ahrefs.

As can be expected, each Ahrefs video will feature a good deal of self-promotion, but this does not go over the top. When compared to competing videos by Neil Patel and Moz, Ahrefs comes across as being more polished and slightly more technical, which is always good. With Patel's videos, you always get the feeling that his online content is better than the videos, and this may be a matter of inadequate production values.

Finally, you should not dismiss Ahrefs videos as being for the Millennial Generation; many of them present excellent opportunities for learning the Ahrefs tool inside out. Whether you use the free or subscription versions of Ahrefs, you will find their YouTube channel to be interesting and helpful. The videos go far beyond tutorials; they touch on some of the finer points on online marketing, and this is something all SEO professionals should appreciate. For more information click here https://www.reddit.com/r/SEO/comments/ffd8ow/istheahrefsyoutubechannleagoodsourceto/.