A Blog Can Boost Your SEO Ranking If It's Used Properly

Any company will benefit from keeping a blog according to an editorial calendar that presents good and engaging content while conducting a solid public relations strategy. In terms of search engine optimization, a blog is always a good idea since it creates more opportunities to rank for certain keywords, but there are different opinions on the domain that the blog should be published on.

For the most part, SEO professionals recommend placing the blog in the same domain, preferably in the root directory. The rationale for this is simple: the Google search engine algorithm has uniformly given preference to websites that continuously publish fresh content. There is also the undeniable fact that blogs increase the likelihood of attracting more traffic, which happens to be something else that search algorithms look for.

Here's a valid concern from a specific retail business: an auto parts store that keeps a blog with lots of good content will not only increase traffic but may also be considered as a good source of information about auto repair topics. The main purpose of the business owner is to sell automotive parts, and she may be worried about appearing on the Google search engine results page as an informative source more than online store. This is going to happen whether the blog is under the root domain, in a subdomain, or in an entirely different URL, thus invalidating this concern.

A good blog in the same domain as the parent business is a good SEO practice. Should there be a technical reason to publish blogs in a separate domain, the recommended practice is to ensure that the company's products and services are properly linked. If the outside blog develops a good reputation, these links will become high-authority backlinks, thus boosting SEO; however, it should be noted that internal linking is also a great strategy.

Something else to keep in mind is that blogs should not be the sole repositories of content related to what companies have to offer. Product pages should have descriptions that read like micro blog posts; in fact, linking back and fort from the blog to pages that deal with products and services will also help to boost SEO. For more information click here https://www.reddit.com/r/SEO/comments/garlof/shouldmyblogbeunderthesamedomainas_the/.