Single Grain focuses on two things: function and appearance. As a business professional with an ever-expanding target audience, you want your website to run smooth, while looking awesome. Good-looking marketing strategies draw attentions better than thrown-together, haphazard designs with plenty of information but no visual appeal. When it comes down between need-to-know info and aesthetics, customers are going to go for the better looking of the two advertisements. Of course, Single Grain delivers both, with bold, colorful designs and well-written content about services and products. When pieced together by programmers and designers, the function and appearance form one incredible, thought-provoking business website.