Thanks to Google and other search engines that are not as popular, people can look to the web and find out if a firm or business is good or not and compare other people's experiences to what they expect to determine whether or not they should go to that business. Just a handful of bad reviews in a row - or if you are a new business and haven't had anything but a lot of bad reviews - can ruin your business. Rather than risk having to go into debt and close the doors of the firm or business that you put all your effort into, it makes tons of sense to have a lot of articles and videos and blog posts written by the pros at SEO Inc about your business so that when people look it up on the world wide web, they only find good news about you.