Capstrat is the leader in online reputation management and their services are becoming increasingly important and in high demand. Businesses that have embraced the online revolution are discovering the risks that come with angry customers who write angry, misleading or fake product reviews. Also, social media gives angry people and competitors an easy way to spread malicious rumors and negative information about another business. Meanwhile, bad press coverage can cause even more damage to a company's reputation. When a business needs help, Capstrat is there. The firm has a large network of industry and media influencers and is able to quickly shape public opinion and mitigate public relations disasters. The communications professionals at the agency work closely with content creators, social media experts and technical experts to craft definitive strategies that are designed to achieve client goals. Additionally, Capstrat measures their results and teaks their campaigns in real time.