SEO.Agency is an internet marketing firm that has its primary office space in the heart of Midtown Manhattan. This company mostly works with customers in New York City and parts of New Jersey and Connecticut. Local search engine optimization is one of many marketing services offered. This solution is specifically suitable for small businesses that have actual physical locations where customers walk in and spend money. In order to increase the walk-in traffic of a brick-and-mortar store, online promotions have to be done. Advertisements do not necessarily have to cost any money to make or post. In the world of search engine optimization, organic approaches eliminate the need to purchase ad space. Instead, there is a focus on improving the layout and quality of a website that can be easily found on Google, Bing and Yahoo. Local SEO also extends to Google Maps and other location-based services that link online users with businesses in the vicinity.