SearchRPM is a digital marketing agency that has the tools and resources to optimize web pages for Google. This company works with customers who want to get more daily traffic from reliable sources. The procedure for optimizing web pages begins with an audit of all web pages on a client's domain. Once auditing is complete, this agency goes ahead and applies new HTML code in order to appeal to the robots of Google. Rankings can be improved if meta tags contain the right type of keywords that reflect the overall theme of a site. This agency inserts keywords into articles and short posts. Additionally, multimedia such as videos and images is also integrated into the overall strategy of search engine optimization. Captions of multimedia help with improving rankings on Google. It is also important for links to be properly formatted with the right HTML tags and CSS commands according to Web 2.0 standards.