The hotel industry competes for every share of the consumer dollar, which is why the staff of Vizergy implements high-quality SEO campaigns in order to boost their clients' rankings in popular search engines such as Google and Bing. The SEO services provided by Vizergy are performed in the background of the client's website. The staff of Vizergy uses keywords and key phrases that are most frequently used by consumers who are trying to find a hotel. They also put in geographic words and phrases, because most consumers are searching for a hotel in a particular destination. Once a hotel SEO campaign is put into action, the team at Vizergy continuously monitors the results. If a search engine makes a change in its algorithm that affects a client's website performance, Vizergy is able to quickly and accurately make tweaks in order to restore its' clients high search engine rankings.