The hotel and hospitality industry is highly competitive and relies on a strong reputation and visibility in order to thrive. With the hotel SEO services delivered by Digital Hospitality, clients can count on an increase in website traffic and conversions by customers who find them. The team at Digital Hospitality conducts in-depth research to find out the best geographic words, keywords and phrases that cause their clients to pop up in the first page of search results. They make use of those words and phrases in their SEO. The staff of Digital Hospitality not only optimizes the text of a client's website, but they also optimize any embedded images, graphics and videos. This further increases the placement of the client's website in the search engine results. Digital Hospitality is familiar with all of the search engine algorithms, which allows them to deliver a great ROI for every client.