Digital Current finds moments of brilliance while seeking solutions for search engine optimization. This company likes to dig through data in order to identify trends of the past and future in digital marketing. Data mining often pays off in that subtle secrets are revealed regarding the complex nature of search engine rankings. Digital Current understands that it may not be possible to fully crack the code for Google's robots and spiders, yet there is hope in identifying some of the basic concepts involved in page ratings. For example, it has been proven that meta tags play a vital role in search engine optimization. Google looks closely at these tags that essentially describe the core content on a given domain name. Digital Current also ensures that there is a lot of depth in the architecture of a website. This means that web pages must be properly mapped out for search engines to follow and inspect.