Search engine optimization (SEO) services have been around for a long time. As soon as companies started to realize the power of the internet, they began to build in tags, words and phrases that made it easier for the search engine algorithms to identify them as an authoritative source for what the consumer doing the search was looking for. Some site owners took things a little bit too far, overloading their content with so many keywords that it no longer provided any use or functionality. Instead of going from one extreme to the other in order to gain traffic, companies should work with an experienced SEO service provider such as Hudson Integrated. Ranked as one of the nation's ten best SEO providers on multiple occasions, Hudson Integrated is highly rated because it uses data to drive its campaign. Hudson Integrated is able to grow traffic and boost a site's conversions.