Search engine optimization (SEO) campaigns continue to be a critical part of marketing for any business that wants to attract attention to its website, products and services. No two SEO campaigns are alike, and no two companies are alike in what they have to offer to people. IN order to capitalize on the uniqueness of a brand and encourage customers to click on a link, a site has to have a high level of authority. It also has to rank on that first page of search results, as this is a big part of what confers authority in the eyes of the person who is doing a search. Charlotte SEO is a firm that carefully researches the meta and image tags that is uses behind the scenes in order to get algorithms to recognize a site. Charlotte SEO also uses the right proportion of keywords in the site's visible content.