Boostability is a SEO agency geared specifically toward small businesses and their advertising partners. Boostability primarily deals directly with advertising departments, independent SEO service consultants, and marketing heads of small- to-medium size retailers and service providers. Boostability designs customized SEO implementation for new or existing online pages. Services include local search and maps optimization, search term compatibility for businesses with multiple locations, and sales-oriented text and imagery for professional resellers. The company focuses on locality, product competition, and customer demographics. The information gathered from the client is used to create online copy that is more agreeable to the major search engines. Boostability considers what the client does, who the likely customers are, and how locally advertised copy can be best used by search engines for maximum visibility. The company offers free SEO advice as well. Marketing experts and online web design partner consultants make up the majority of Boostability's clientele. Pricing varies according to future sales volumes and commissions earned by marketing partners.